Thursday, November 10, 2011

United States of Awesome Possibilities

I don't make this stuff up. Marketing America: The ‘United States of Awesome Possibilities’

Looks like we're re-branding America for tourism purposes. And while we here love that idea, is this the right way to go about it? Wouldn't people want to visit a strong and vibrant country where change is possible and America really is the land of infinite possibilities?
The site also links to several partners in the effort, among them: federal agencies related to tourism, such as the National Park Service and the Federal Highway Administration National Scenic Byways Program, transportation companies like rental cars and buses, and travel agencies and tour operators. Another major part of its push so far appears to be social media, with the CTP creating fan pages on Facebook for different cities.
We're even more for supporting the National Park Service-if we don't protect our country who will? But...but...there's just something off about this. Unless we're entirely too skeptical and there's not enough information on this site? You decide:
"What is so compelling about the United States is that no one thing can explain who we are as a nation. Each visitor and each experience helps create the fabric of American culture, and Brand USA embodies this spirit."

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